Project Details

With AT&T buying the naming rights of the former Cowboys Stadium, Interbrand was tasked with creating its new identity.

Sticking to simplicity, we created a minimal inline logotype that hinted at the classic 3 striped helmets of the Cowboys. It is now set in 43 foot tall letters across 385 feet of the stadium's roof top, on both sides. While one set alone weighs 32,615lbs, overall it includes 36,000 LED lights and can easily be seen from an airplane.