Thefutureofbusiness
Project Details
Say hello to the brand new .biz .
The .biz top level domain (TLD) was introduced in 2001 to increase consumer choice and create opportunities for TLD customers that have been shut out under the current naming structure. Almost 20 years later, we're brought a fresh take to the TLD by aligning our brand to everyday business owners who are selling online today.
RESULTS• Increased ad engagement.
• 157% increase in new leads.
Credits
Role:
Brand Creative Director
Team:
Brand Creative Director: Chris Rushing, Sr. Brand Art Director: Nathen Cantwell, Designer: Fabián Sanabria, Lead Brand Writer: Time Barrow, Sr. Writer: Adam Lisabeth, Sr. Motion Graphics Lead: Courtney Hannibal.
Work created for
logo
color
Rooted in black and white, our palette speaks to the core principles of running a business. We then mix those core principles with energetic, digital-first colors to engage the audience.
Rooted in black and white, our palette speaks to the core principles of running a business. We then mix those core principles with energetic, digital-first colors to engage the audience.
typography
We utilized a combination of Neue Haas Unica and IvyPresto together in headlines to add emphasis and visual excitement.
We utilized a combination of Neue Haas Unica and IvyPresto together in headlines to add emphasis and visual excitement.
voice and tone
The .biz Voice and Tone encompasses the independent spirit of the business owners we champion. It energizes, spurring action while remaining human. We use language that’s as strong and bold as a good cup of black coffee. When we inform, we don’t equivocate — we’re direct, engaging and concise. And, we don’t leave anyone out; we’re the domain for any business.
The .biz Voice and Tone encompasses the independent spirit of the business owners we champion. It energizes, spurring action while remaining human. We use language that’s as strong and bold as a good cup of black coffee. When we inform, we don’t equivocate — we’re direct, engaging and concise. And, we don’t leave anyone out; we’re the domain for any business.
