Turnonyourdomain
Project Details
A legacy made to last.
Whether launching a new film or music video, or streaming your day-to-day content, .TV is the domain you want for everything watchable. The .TV top-level domain is made for today’s democratized world of content creation, streaming, and social media. Whether launching a new film or music video, or streaming your day-to-day content, .TV tells the world you’ve got something worth watching. Bloggers, YouTubers, Twitch Streamers, Instagram Influencers, TikTok Stars, and everyday entrepreneurs, are growing their fans, followers, and impact on .TV. And you can too.
Credits
Role:
Brand Creative Director
Team:
Executive Brand Creative Director: Fiona Parkin, Brand Creative Director: Chris Rushing, Art Director: Kaeli Justus, Designer: Brad Davis, Lead Brand Writer: Time Barrow, Sr. Writer: Adam Lisabeth, Sr. Motion Graphics Lead: Courtney Hannibal, Motion Graphics: Sean Deegan, Digital Creative Director: Rolf Jensen, Digital Art Director: Adam Sandoval, Sr. UX Designer: Andrew Tamala, UX Engineer: Oguzhan Curavci, UX PM: Bailey Underwood, Social Creative Director: Rei Rocha, Designer: Christy Kintzel, Designer: David Bogarin Ureñaf, Writer: Crystal Boersma, Project Manager: Brad Holschen, Sr. Brand Manager: Nick Deyo, Brand Manager: Molly Martinez, Account Manager: Jessica Hunter
Work created for
logo
color
SMPTE color bars are a television test pattern that date back to the 1970s. Our color palette captures their retro feel while remaining modern. We combine these to create bold, energetic visuals that are familiar to our digitally native audience.
SMPTE color bars are a television test pattern that date back to the 1970s. Our color palette captures their retro feel while remaining modern. We combine these to create bold, energetic visuals that are familiar to our digitally native audience.
typography
Tusker Grotesk brings a strong, commanding attention to headlines and important callouts. Tusker Grotesk is a tall, condensed typeface, that visually references the SMPTE color bars that inspire our palette. Futura PT is a workhorse typeface that can be used from giant headlines to small legal copy.
Tusker Grotesk brings a strong, commanding attention to headlines and important callouts. Tusker Grotesk is a tall, condensed typeface, that visually references the SMPTE color bars that inspire our palette. Futura PT is a workhorse typeface that can be used from giant headlines to small legal copy.
Voice
The .TV voice and tone is emboldening, energetic, and easy breezy. We wanted a voice that excites and motivates, capturing the same verve as today’s most prolific content creators. No need to be overly formal or serious. Instead, we opted for a tone that’s casual, conversational, and playful when appropriate.
The .TV voice and tone is emboldening, energetic, and easy breezy. We wanted a voice that excites and motivates, capturing the same verve as today’s most prolific content creators. No need to be overly formal or serious. Instead, we opted for a tone that’s casual, conversational, and playful when appropriate.
