Abadgeforeverystate
Project Details
For the 2012 Democratic & Republican National Conventions, media giants CNN & Time Magazine joined forces in creating an an app that included all sorts of interactive features, including breaking news, a speech library of the speakers, a scheduling guide, maps, and Time Magazine cover of the day. In addition to designing the app I conceptualized & illustrated the idea of individual state badges that users could collect and trade via Bump™️ technology. The app was personalized for an individual's device; selecting the user's home state badge upon launch. The idea was then to meet and greet others to trade badges at the convention.
Credits
Role:
Art Director, Designer, Illustrator
Team:
SVP: Rich Rosenthal, Art Direction, Design, & Illustration: Chris Rushing, Additional App Design: Jamie Leach, Development: Carnival Mobile
Work created for
Time Warner Global Media Group