Pointofsaledoneright
Project Details
Introducing the game-changing GoDaddy Poynt, the ultimate solution for small business sales.
Launched in 2021, GoDaddy Poynt is designed to give small business owners the tools they need to process payments like never before. With their mobile payment terminals and state-of-the-art smart terminal, shop owners be able to take payments on-the-go and in-store with ease. With Poynt integrated into GoDaddy's Commerce platform, small business owners have all their sales data in one convenient place. From online marketplaces to local pop-up shops, GoDaddy has them covered. And with the lowest fees in the industry, small business owners be able to keep more of their hard-earned profits where they belong - in their pockets.
RESULTS (combined with campaign launch)• In 2022, more than 70,000 device orders were placed for B2B purposes.
• B2B assets played a crucial role in creating valuable resources for the new partnership between FIS Worldpay, resulting in a multimillion-dollar deal.
• Following the launch of Apple Tap to Pay on April 2023, GoDaddy achieved 25% of its annual target within the first month.
• 28.5% growth across B2C for Poynt Smart Terminal (2022 vs YTD (April) 2023)
• GoDaddy had strong growth within its commerce offerings with gross merchandise volume (GMV) of $26 billion (+21% YoY).
• “GoDaddy delivered strong financial results in 2021, including generating over $1 billion in quarterly revenue for the first time in the company’s history.” – GoDaddy CFO Mark McCaffrey
Credits
Role:
Brand Creative Director
Team:
Executive Brand Creative Director: Casey Sherstobitoff, Brand Creative Director: Chris Rushing, Sr. Brand Art Director: Nathen Cantwell, Photo Lead: Gabe Scalise, Photographer: Anthony Georgis, Photo Editor: Amber Kissner, Videographer and Editor: Johnnie Kelly, 3D Renders: Andrew Gott, Motion Graphics: Courtney Hannibal, Account Manager: Zach Ferguson, Project Manager: Mercy Valdes, Agency Partner: Socio Design
Work created for
Smart Terminal Explainer
For more than a year, we collaborated with the Poynt team sweating every single detail.
From crafting the brand and marketing assets, to designing the elegantly minimalistic packaging that effectively communicates the devices' effortless usability. It was truly a remarkable journey, and I am thrilled to share the fruits of our labor.
Card Reader Packaging
Smart Terminal Packaging
Card Reader Explainer
Creative Assets
Working through multiple productions, we created 100s of photos a videos assets for B2B and B2C use around the globe.
By early 2023, GoDaddy Poynt had helped small businesses all around the world. From restaurants and medical practices to salons and local artisans Poynt has enabled them to process billions of dollars in sales, unlocking new avenues for growth and success.