BuyBeyondthePhysical
Project Details
Collect without the clutter.
Discover a new way to buy, sell and trade with Myna, the ultimate platform for collecting beyond the physical form. Say goodbye to the logistics of physical assets and hello to the freedom to trade anytime, anywhere with anyone. And when you're ready, redeem your digital asset for its real-life counterpart. With Myna, you can focus on what you love most - collecting and trading.
I had the honor of partnering with the Myna team to help shape and elevate their brand for their global launch. I brought the design system to life across various touch-points, including the web, product, advertising, and packaging to encourage a consistent and holistic end to end experience for consumers. From the logo set and typography, to color palettes and accompanying visual assets, every element of the Myna brand was meticulously crafted to reflect the passion and dedication of the team and resonate with fashion-forward collectors worldwide.
Credits
Role:
Vision, Creative Direction, Logo Design, Visual Identity, Art Direction, Design
Team:
Chris Rushing
Work created for
LOGO
The Myna M is more than just a symbol.
It's a dynamic representation of Myna's core actions. The helix shape adds dimension and energy, with foreground strokes symbolizing the buy action and background strokes representing the sell element. Even the tapered ends of the external strokes contribute to the concept, evoking the shape of their feathered namesake. We created a flexible system that includes symbols, logotypes, and lockups available in all necessary sizes, allowing them to present themselves consistently across all channels for their customers.
Colors
The color palette was carefully designed to reflect Myna's values and differentiate them from competitors. Leather, a warm brown hue, represents reliability and familiarity. Fossil, a pale yellow-ish white, conveys simplicity and timelessness. Spruce, a mid tone teal, signifies trust and celebrates the uniqueness of each of our customers. The secondary color palette assists in extending their product experience. With a range of suggested interaction colors, as well as additional light and dark hues to make sure our products will stand out in hero marquees and advertising.
Typography
Myna's typography speaks to their customers, conveying messaging in a way that's both captivating and easy to understand. The primary headline typeface is VC Garamond Condensed. It's not your typical Garamond - it's modern, dynamic, and full of personality. It brings to mind the nostalgic and familiar ads of the 80s while still feeling fresh and friendly. For everything from body copy to CTAs is FT Regola Neue. This geo-grotesque font has the perfect blend of geometric and grotesque features, giving it a unique warmth and strength. With its harmonious balance between text and headline, it's the perfect workhorse font for all their needs.
Patterns
A powerful visual asset that can be used to enhance core brand moments are blend patterns. These patterns are derived from angles taken directly from the Myna M, which represent the seamless transition of physical products into the digital world. They offer a unique and engaging visual representation of Myna's innovative and dynamic nature. When the blend patterns are too much, we also have line patterns. These patterns use the same concept as blend patterns but are reduced to basic hairline shapes. They serve as a sleek and minimal option to add depth and texture.
Myna Verified
Trust is the foundation of a relationship with customers. Myna deals in rare and high end goods from brands all around the world. We created Myna Verified - a symbol of Myna's unwavering commitment to authenticity and reliability. This lockup, derived directly from the logo, serves as a symbol to their customers that they can trust the products and services they are receiving.
